Trust
We build dependable rails that fintech teams can rely on. Our brand reflects reliability, security, and transparency.
Brand Guidelinesunitpe
Our brand identity guidelines
Everything you need to represent unitpe accurately and consistently across all touchpoints. These guidelines ensure our brand remains cohesive, professional, and recognizable.
Brand Values
What our brand represents
Our brand identity is built on four core values that guide how we communicate, design, and interact with our community.
Innovation
We move fast with discipline, shipping products that solve real problems. Our brand is modern, forward-thinking, and solution-oriented.
Clarity
We believe in clear communication and straightforward solutions. Our brand is clean, uncluttered, and easy to understand.
Partnership
We work alongside our merchants and partners, not just for them. Our brand is approachable, collaborative, and supportive.
Logo Usage
Using the unitpe logo
Our logo is the cornerstone of our visual identity. Follow these guidelines to ensure consistent and professional representation.
Light Background
Dark Background
Guidelines
Follow these visual guidelines to ensure proper logo usage across all applications.
Minimum size
Maintain a minimum clear space of 20% of the logo height on all sides. Never place the logo smaller than 24px in digital formats.
Clear space
Always maintain adequate spacing around the logo. The clear space should be at least equal to the height of the 'u' in unitpe.
Color variations
Use the full-color logo on light backgrounds. Use the white/light version on dark backgrounds. Never use colors that clash with the logo.
Don't modify
Never stretch, skew, rotate, or add effects to the logo. Always use the provided logo files without modifications.
* Failure to abide by these brand guidelines may result in legal action.
Colors
Our color system
Our color palette is designed for accessibility, consistency, and brand recognition across all platforms and media.
Primary Color
#3800d4
oklch(0.4152 0.2603 275.3)
Primary brand color, used for CTAs, links, and key UI elements
Secondary Color
#02007d
oklch(0.2674 0.1841 264.69)
Secondary brand color, used for backgrounds, subtle UI elements, and secondary content
Accent Color
#ff8a5f
oklch(0.7538 0.153472 40.5544)
Accent color is used to highlight important UI elements
Typography
Our type system
Typography plays a crucial role in our brand communication. Use these fonts consistently to maintain our visual identity.
Headings
Outfit
Weights: 400, 500, 600, 700
All headings (H1-H6), display text, and emphasis
Body
Outfit
Weights: 400, 500
Body text, paragraphs, and general content
Code
Fira Mono
Weights: 400, 500
Code snippets, technical documentation, and monospace content
Heading Examples
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Body Text
This is body text. It should be readable, clear, and comfortable to read at any size. We use Outfit for all body content to ensure consistency across our platform.
This is smaller body text, typically used for captions, metadata, or secondary information.
Code / Monospace
const apiKey = "your-api-key";Voice & Tone
How we communicate
Our voice and tone guide how we write and speak. Consistency in communication builds trust and clarity.
Professional yet approachable
We speak with authority but remain accessible. Avoid jargon when possible, and explain technical concepts clearly.
Direct and clear
Get to the point. Our audience values clarity and efficiency. Avoid fluff and marketing speak.
Confident but humble
We're proud of what we build, but we acknowledge that payments are complex. We don't overpromise.
Solution-focused
Always lead with the problem we solve and the value we provide. Show, don't just tell.
Best Practices
Do's and Don'ts
Quick reference guide for using our brand assets correctly.
Do
- Use the logo with proper clear space
- Maintain consistent color usage
- Follow typography hierarchy
- Use high-resolution logo files provided in the assets
- Keep brand elements aligned and balanced
Don't
- Modify or distort the logo
- Use incorrect color variations
- Place logo on busy backgrounds
- Use low-resolution assets
- Mix different brand styles inconsistently
Assets
Download brand assets
Need our logo or other brand assets? Contact us for access to our complete brand asset library.
For brand assets, logo files, and usage permissions, please reach out to our team. We'll provide you with:
- High-resolution logo files (PNG, SVG)
- Logo variations (light, dark, monochrome)
- Brand guidelines PDF
- Color palette files
- Typography specifications
Questions?
If you have questions about using our brand assets or need clarification on these guidelines, we're here to help.